Background of the Exhibition
At the end of warm June, XINDE made its brilliant appearance at COSMOPROF CBE ASEAN 2026 with a full lineup of newly upgraded bottles, jars, and cosmetic tubes. As the most influential and professional beauty exhibition in Southeast Asia and a globally renowned industry event, COSMOPROF CBE ASEAN gathers top manufacturers, brand owners, raw material suppliers, and packaging practitioners from across the ASEAN region and worldwide. It serves as a core platform for exchanging the latest industry trends, launching innovative products, and establishing long-term business cooperation. For XINDE, this exhibition was not only a valuable opportunity to learn cutting-edge packaging technology and market development directions but also a key layout to deeply explore the high-growth Southeast Asian market and consolidate long-term cooperative relationships with local clients. In this blog, we will comprehensively share our on-site exhibition achievements, popular new packaging products, practical communication feedback with global buyers, and our market outlook for Southeast Asian cosmetic packaging.
Introduction to Our Booth
Our booth adopted a high-end minimalist design style, taking our brand logo and the exhibition’s official classic blue as the main visual tone. The clean, fresh, and professional booth image was carefully designed to convey our core brand concepts of innovation, safety, stability, and reliability to every visiting buyer, fully demonstrating our standardized production strength and customized service advantages. During the entire exhibition period, our booth maintained a continuous on-site consultation atmosphere, receiving professional beauty industry practitioners from Thailand, Vietnam, Malaysia, Indonesia, the Philippines, and other Southeast Asian countries, as well as international merchants from Europe and America. The visitors included outstanding peers in the packaging industry who came to exchange production processes and customization experience, and a large number of brand buyers and brand founders with clear packaging procurement and OEM customization needs. We achieved an average of more than 20 high-quality and effective customer receptions per day. Most clients conducted in-depth consultations on product materials, customized processes, MOQ, production cycle, and after-sales service. Among them, 5 high-intent customers successfully booked on-site factory visit arrangements after the exhibition. Meanwhile, we also took this precious opportunity to further consolidate and deepen strategic partnerships with well-known local Southeast Asian brands including PATHAWIN and COSMAX Thailand, laying a solid foundation for subsequent long-term stable cooperation.
New Product Line
To cater to the increasingly diversified and personalized procurement needs of the Southeast Asian market, we brought both classic best-selling products and newly upgraded innovative packaging series to the exhibition. Our mature hot-selling items, including mist spray bottles, multi-specification cream jars, and face wash squeeze tubes, have always been widely recognized by local brands for their stable quality and high cost performance. In addition, we focused on launching a batch of new products tailored to the current international environmental trends and local market pain points. Eco-friendly PCR recycled material cosmetic tubes and food-grade safe jars perfectly respond to the global sustainable development concept and meet the strict safety and environmental protection certification requirements of international beauty brands. Targeting the local high-demand scenario of daily large-capacity skin and hair care, we launched oversized multi-purpose skincare bottles suitable for shampoo and body wash. Meanwhile, functional innovative packaging such as massage roller ball tubes and auto flip-top cap jars has solved the user experience pain points of traditional packaging, becoming one of the most popular exhibits among on-site buyers. Furthermore, we displayed physical samples of multiple surface processes, including screen printing, hot stamping, electroplating, and frosted treatment on site, allowing customers to intuitively compare effects and freely match exclusive brand customized solutions.
XINDE’s Insight into the Southeast Asian Market
Through face-to-face in-depth communication with front-line buyers and in-depth exchanges with industry peers, we have gained first-hand and accurate market insights. The Southeast Asian beauty industry is currently one of the fastest-growing and most promising markets in the global beauty sector. Benefiting from its huge population base and a large group of young consumer groups who pay attention to skin care and makeup, coupled with the year-round hot and humid tropical climate, local consumers have formed rigid and diversified demand for various skin care and beauty products. In the local market, daily basic wash and care products such as facial cleansers, shampoos, body washes, and sunscreens occupy the mainstream consumer market. Functional skin care products with moisturizing, hydrating, and anti-ultraviolet effects, such as toners and serums, are extremely popular among young consumers. In terms of cosmetics, lip gloss, liquid foundation, and eye makeup products also maintain strong market vitality. It is worth emphasizing that, affected by local religious and cultural characteristics, local consumers have strict selection standards for product ingredients. Brands need to avoid raw materials derived from pigs, and products with high alcohol content should be launched with caution to ensure market compliance and consumer acceptance, which is also a key reference for our targeted packaging customization for Southeast Asian clients.
Future Outlook
This exhibition journey has brought us extremely rich gains and valuable market experience, helping us accurately grasp the latest development trends and customer demand preferences of the Southeast Asian packaging market. In the future, XINDE will continue to deeply cultivate the Southeast Asian high-growth market, continuously optimize product structures, upgrade innovative and eco-friendly packaging series, and provide more targeted, high-quality customized cosmetic packaging solutions for local beauty brands. We are also looking forward to meeting all industry partners again at the next COSMOPROF CBE ASEAN exhibition.
If you also participated in this exhibition, welcome to contact us to share your industry insights and on-site gains. If you haven’t attended the exhibition but are interested in Southeast Asian cosmetic packaging trends and our new products, feel free to get in touch with us to obtain detailed exhibition reports and product catalogs. For customers who have established contact with us on site, you can consult our professional sales team at any time for new customization and procurement needs, and we will regularly share industry updates and new product information. For new partners who are new to XINDE, whether you have clear bulk procurement plans or just want to learn about cosmetic packaging processes and industry market dynamics, we sincerely welcome your consultation and communication.
